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Having a website presence on the Internet is a must for any kind of business, professional group or organization today. Now your customers are more apt to go online to find your business website, even if it is just to check your location or get a phone number.
If a small business doesn't have a website, then that business will be losing more customers each year to their competitors who have a website. Having even a basic website presence is esential for any business in Las Vegas.
Also your business can 'Go Green' in their advertising by shifting from yellow pages, newspaper ads and mailers using paper to website annoucements and email newsletters.
In today's world, if you tell someone about a business you are starting or an organization you are forming, "Do you have a website?" will most often be the first response.
Step #1 Where to Start
You basically have two choices: hire someone or try a DIY website template. Many small businesses who have made their own website will admit they don't get much traffic.
DoWeb4U will create a custom, straightforward and affordable website to fit in the budget of your small business. We build your website to be search engine friendly in the first place, not expecting to add costly SEO later.
People will judge your business by the "first impression" the website gives. You need your business's website to be done right.
Step #2 Domain Names
Since you are going to invest time and money in your website it makes sense that you are the owner of that domain name! Check the details of some packages that offer free domain names as some have clauses that the domain is only available while you are hosted with them. Do not allow anyone, not even a web designer, to register your domain name on your behalf.
A case in point, a retired boxer was shopping around for quotes for a personal website of his name and one of the quoting designers immediately registered the boxer's name and forced the boxer to cough up $500 to get the domain name from him since he did not get the design job! Don't let that happen to you, register your domain name yourself.
Choosing your domain name is an important step and doing it right can make a difference. You want the domain name to be something relevant, that people will be able to type in and associate to you.
Can you make the domain name what you want the business name to be? Many Fortune 500 companies know that a customer automatically wants to type in the company name for the URL. For example:
If you notice on this site the URL is the same name doweb4u.com. The downside of having a name 15 or 20 letters long, is the risk of misspelling when typing it out.
The other end of the spectrum has very short domain names such as:
Be prepared that quite often the domain name you had in mind may have already been taken. Most sites to register domain names will offer up several other possibilities if the one you wanted is not available. Hostway Domain Names $7.95
Securing your domain name and setting up your hosting account are two different things although you may use one company for both. The domain name is rather like the signpost indicating your area while the hosting account is your building on the internet. Hosting a basic website with us can be a little as $5 a month but we will work with whoever you choose.
Step #3 The Information for your website
Once you have registered the domain name for your website, it is time to gather the information that will become the content of your website. Communication is the key here. This list will help you to assemble the needed information in order for us to design a website that will be both pleasing and workable.
- What do you want the website to do?
(for example: promote a business product or service, present an organization or community awareness, share a hobby or interest, website for family to keep in touch) - Who is your target audience and what do you want them to find?
- Do you already have a logo or theme on brochures, business cards or letterhead?
- Are you a member of any organizations that should be mentioned?
- If you don't have existing branding, what are some favorite colors?
- Do you have the text and pictures on a disc?
Begin collecting materials needed such as your business card, logo, brochures, pictures of your products, facilities and staff.
Jot down any websites that appeal to you and what you liked and didn't like about them. Perhaps a particular type of layout, color theme or style in graphics resonates with you. Just learning your individual tastes lie is an important starting point.
At DoWeb4U, we consider the communication with you the most important place to start in order to have a clear picture of what you want. Your website should be as unique as you are and something you can be proud of. DoWeb4U of Las Vegas creates affordable websites and redesigns websites to work. Email us today.